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HuHa
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The origins of better undies
Huhas founder wanted underwear that cared for women better. Sensitive to fabrics and trims, the irritation and discomfort born by unthoughtful underwear was no stranger to her. And after experiencing recurring UTIs that made it impossible for her to wear synthetic undies, she knew something needed to change.
This is where Huha began.
From a determination to make the most basic, under-innovated garment better.
Not just underwear, undercare.
How could underwear be made better? Through turning standards on their head, from design to materials, Huha has found its unique place in the market. It's a place that steers away from synthetics and towards designs and materials that are better.
To create underwear that care for you, down there.
Not just underwear. Undercare.
