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About Us

About Underground Clothing

In the late 90’s, when great fashion brands were hard to find, fashion entrepreneurs needed a radically different way to bring Calgarians the labels they love. Underground longed for a simple way to share denim and clothing trends that were popular around the world. No other store offered as large a selection of popular fashion as Underground desired in an easy to find location.

So began Underground Clothing, a multi brand clothing store. 

Beginning as a men’s only retailer and now including both men’s and women’s fashion, Underground's first store was located in South Centre in Calgary, Alberta. Today, Underground serves it clients from a bricks and mortar store in CrossIron Mills and online at . Underground carries a curated selection of brands for the individual that is searching for trendy and practical clothing. From companies as popular as Wanakome, Dex, Brunette the Label, Mavi, Superdry and many emerging Canadian labels, Underground Clothing celebrates our love for clothing and the brands that design the most unique and trendy pieces. We are Calgarian, we love clothes and we love helping you find the fashion you love and are comfortable.

 Underground Clothing is locally created, organized and owned. Underground aims to provide an easy to navigate shopping experience that gives all Canadians and Calgarians an equal opportunity to purchase, own and wear hard to reach and hard to find clothing trends. We deal with the big company, so you can deal with a local company.

Underground Mission  

When you choose Underground Clothing, a locally owned lifestyle boutique, we offer something for everyone.  We pride ourselves on the concept of generational shopping, where women (and men) of all ages can find hand-picked, fashionable apparel.  We carry limited selections and update our styles weekly, so you get an exclusive look that sets us apart from large retail chains. Underground supports our local community in Calgary and so many Canadian Designers. Your community is our community.

Underground is committed to be environmentally sensitive.

Our Team 

Sharlene McBride:  Sharlene has had a passion for retail fashion since she was a young girl where she grew up in Winnipeg, MB. Before Underground,  Sharlene worked as a Regional Manager of a major national retailer -directing stores across Canada from Ontario to BC. Sharlene is a proud Mom and Dog Mom, she loves to spend time being active with her family and is always on the hunt for new brands and unique fashions to bring to Underground. She is the architect of our collections and is in charge of Buying.  She also directs our advertising and social media outreach. 


John Stiles:  John was born into retail pharmacy in Southern Alberta. He has a pharmacy degree and spent 20 years in that field. Now, nearly 20 years into the fashion business he looks after Finance, and IT for Underground. John loves yoga and golfing in the summer and spends lots of time with his family staying active with his grandkids.


 Ellen Adu-Darko - Meet Ellen our Store Manager. Ellen is our resident fashionista with over 20 years in Management in the fashion retail industry from Big Box to Boutique. If you need any help choosing your outfit Ellen is here to help whether you are in the store or over the phone. Ellen worked at Underground from 2008-2014 and then left for a brief time to work in the Travel Industry where she travelled to over 15 Countries. She came back to us in 2019 as her passion is always been in boutique fashion. Ellen loves all things Pink and glitter and often you will see Ellen wearing this, from her hair to her outfit! Ellen is a trained Aromatherapist, a Travel Agent, a former Care worker with people with physical disabilities, and a loving Fur Mom to Valkyrie.